International Marketing Management Assignment Essay

International Marketing Management Assignment - Essay Example Mainly there are three types of marketing .They are Domestic marketing, International marketing, Global marketing. The International marketing means is the application of marketing principles to more than one country. There are some marketing mix to get a desired outcomes of the marketing. The term marketing mix described the combination of marketing elements used in a given situation. Approximate mixture varies depending on the firm and industry. Major element of the marketing mix can be listed under four heeding. A firms marketing mix normally have to be adapted for international marketing in consequence of the many national differences that exist in relation to stages of economic development, social system, technological environment, legal framework. The marketing mix known as four Ps. That is product, price, place and promotion. "The four Ps--product, price, place, and promotion--found in the marketing toolbox are the independent variables used to influence the desired out comes of the target markets, the dependent variables." (Kotler and Lee 2007, p. 12+). Another definition of the international marketing is the use of marketing mix in to more than one country. ... keting research is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control. The international marketing research is very essential to any type of company to plan a new project and international expansion of existing company. The international marketing research defines as systematic method of data collection. It includes information about customer, their needs and wants, and market etc "international marketing research is the systematic and objective collection of information concerning international markets. It helps management to reach sound decisions concerning the selection and implementation of their international marketing." (Mccall and Stone 2004, P. 83). The main purpose of the international marketing research is to collect information for make a solution to solve marketing problem when a company plan to international marketing." the essential purpose of marketing research is to provide the necessary information or knowledge on which to base sound decisions in the solution of marketing problems when - readily available information is insufficient or completely lacking" (Davidson and Beckman 1967, p. 597). There are many methods to collect information for international marketing researcher. These methods include conducting program by marketing researcher and conducting the program by someone else. According to these methods there are two types of research that is primary research and secondary research. "There are two basic types of research: primary and secondary. Primary research is the type you conduct yourself and secondary research is the type