Hyper reality and Celebrity culture Essay Example for Free

Hyper reality and Celebrity culture Essay Nowadays media and technology are growing as hard to predict. Affected to the social behavior, Human cant recognize the truth; we confused by the hyper reality, we involuntarily to follow the system in our life. Hong Kong is a tiny city with flourishing information. The life style is the faster the better, it develop a lot of a copy action in different business, especially in wedding industry, meanwhile Hong Kong peoples are highly depend on Internet, the city haven’t realize its lead by celebrity culture and media. In this past five-year in Hong Kong had created a new way to represent news call â€Å"action news† they use 3D animation represent the whole happened in internet, but Is it the visual in the animation is real? People in Hong Kong emphasize wedding customs and traditions. It usually takes more time in Hong Kong than in United States to prepare a wedding. Comparing to the casual wedding in United States, wedding in Hong Kong are more complex, In fact wedding it can just like Las Vegas, spend $25 and have a simple marriage. This process takes less than 2 hours. Because of the celebrity culture and hyper reality changes Hong Kong wedding more in last ten year. In Hong Kong wedding like a system or a show, the bride and groom will take photo in royal family style then print like an oil painting with the frame. The banquet will have backdrop for the guest-taking photo with the bride and groom, and the backdrop will have the designed logo for the newly wed. They will have an emcee for the banquet; they will play the game, sing etc. R. Penfold-Mounce(2009:12) believes â€Å"Celebrities in society influencing fashion, how we furnish our home, and even the food and drink we consume. The reason to have all these action are not traditional behavior, It all just come out by the Royal wedding and Celebrity. Royal wedding has affected the standard how about wedding should be. Media showing the Royal or Celebrity wedding over the world by television. The audience will try to follow or copy the wedding in the design, dress, picture angle and style. You can compare the different of photography royal family with Hong Kong people. (picture 1-2) S. Holmes and S. Redmond (2006:60) agree, â€Å"Adulation, identification and emulation are key motifs in the study of celebrity culture. The desire for fame, stardom, or celebrification stems from a need to be wanted in a society where being famous appears t offer enormous material, economic, social and physic rewards† Some wedding they will design a souvenir, it based on royal wedding souvenir, they are giving a cup, a little decorative items. (pictures 3-5). Those item were made without any purpose, there has not use value. It was created by â€Å"emulation†, If we see clearly about need is a concept without desire or personal require. It just system twisted desire to be rationalize and abstract. J. Baudrillard, (1988: 161). The new wedding behaviors have no meaning, but it getting to change be traditional behaviors, People getting to believe the new wedding behaviors are important in wedding. Media, Photo, Video, Facebook help wedding behavior explode to everyone, then people try to duplicate their wedding same as what they saw, after 100 times duplicate, people think new wedding behaviors are inevitable and right. Facebook network bring the wedding to a half public space, people post photo, in addition everyone got camera, it make wedding can’t escape to be public. In this status the bride and groom will change to be well know in their area. It is the reason to reinforce they have new wedding behaviors, because the wedding is in the public space, masses will know how’s the wedding look like, masses will discuss about, wedding transform to be a issue. The great amount of representation, people gradually lose the reassessment on new wedding behavior. According to C. Mclninch(2008) â€Å"Assimilation being further affirmation of the individual’s mastery of an idea and of the individual’s place in the world in reference to that idea. In view of new wedding behaviour related to culture industry, in that case they are unity, repeat, deception, falsehood, operation and forcibly. Hyper- reality or media accelerate new wedding behaviour to intrude our mind and it permeates our mental. J. Baudrillard(1988:98) said â€Å"as a sort of historical attraction to the second degree, a simulacrum to the second power. † The new wedding behaviours are deception and falsehood; the wedding photography companies build up a hyper reality land for the bride and groom to takes photos. There normally like a Destiny land or cinema studio, people can easy to cross around the world, they imitate Beijing the Forbidden City, Europe church, USA Main Street and something you can expects (picture 6-11). Because of the high emulation building complex, Human the examination will get weak. At the same time there is not original emulation, consequently human will forget how is the real Forbidden City look like, human impress is the emulation of Forbidden City, Reality will cover by Simulation. J.  Baudrillard(1988:113) believe â€Å"The Disneyland imaginary is neither true nor false: it is a deterrence machine set up in order to rejuvenate in reverse the fiction of the real. Whence the debility, the infantile degeneration of this imaginary. It’s meant to be an infantile world, in order to make us believe that the adults are elsewhere, in the â€Å"real† world, and to conceal the fact†¦Ã¢â‚¬  The Disneyland is really similar the wedding company’s studio, they smash down â€Å"I believe what I see†, because mess media cover us with simulation. With presentations â€Å"The medium is the message. This is merely to say that the personal and social consequences of any medium that is, of any extension of ourselves result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. † M. Mcluhan(1964:124) Nowadays Hong Kong people highly depend on Internet, News geometry level to spread out. In an hour we can’t imagine how many viewer in one title of news. But we never perform an in-depth investigation on the news viewpoint, The director of â€Å"Simone† Andrew Niccol(2002) said† It’s easier to make 100,000 people believe than just one. Media really understand Niccol speech; Media selective represent the true in the society, Media will try to test the masses, find out which part of true the masses will accept, afterward media will simulacra then keep representing. Different news media represent news in different way, even in same issue, base on reporter viewing point, the news head tittle and visual representation are influence the masses how understanding the message. For example in Protest at Dolce and Gabbana store in Hong Kong follows alleged ban on photography. To analyze the tittle, picture, editing and emulate. It all started when a local tabloid newspaper reported that security guards stopped people from snapping pictures outside its flagship Hong Kong store in Canton Road. What really incensed local sensibilities was that one of the doormen apparently told a local man that the photo ban was not extended to Mainland Chinese tourists. That prompted a barrage of online comments on Hong Kong web sites accusing DG of blatant â€Å"racism† and claims that international brands have, in general, become too dominant on Hong Kong streets. Hong Kong has 54 different Daily newspapers but in this news just only reported by one daily newspaper name Apple daily. Apple daily represents the DG news in front page more then 3 days, and every day up loads a video on youtube. Let it explode by the Internet, the title of the first day is â€Å"Evil tyrant DG said don’t take photo with our window display. † In the begin the tittle haven’t mention any about â€Å"racism†, in the first day video chorus mention Mainland Chinese people allow to take photo, Hong Kong people Go away! , But in that 2:00 video they mention reporter had testing twice to take photo in font of the shop, it will mess up the original happen, because the second time is a truth effect or reality effect. In the video never showing any people who represent DG say any about â€Å"racism†, The only said â€Å"racism† was the chorus. Previously had been mention when human facing great amount of representation, people gradually lose the reassessment, public haven’t ask for the video clip with the actual DG staff to said about â€Å"racism†. The Second day, other daily newspaper start to mix into this hyper reality project, but they all just present on a tiny space of a whole page, the video just report how masses feel about DG with the no snapping issue. On another hand April daily used the tone on the presentation was totally different, they keep used the front page on DG issue, Video-showing peoples taking photo in font of the DG store with a tittle †DG very obstinate, everybody snap a shot!. † The intention is obvious; they try to encourage people to take a photo in font of DG store. They find out the masses most interesting in freedom and racism problem on the DG issue form all those comments about the first video they post on youtube. Then third day apple daily got a celebrity take picture in font of the store, and report facebook had a group, hadn’t mention who create the group, just mention who many people â€Å"likes†. You can see how media step by step building a simulation. â€Å"Once upon a time there were mass media, and they were wicked, of course, and there was a guilty party. Then there were the viruous voices that accused the criminals. And Art (ah, what luck! ) offered alternatives, for those who were not prisoners to the mass media. †U. Econ(1990:153) , The masses haven’t to seek for What is the reason apple daily need taking photo in font of DG store, Where is the video clip about DG said about â€Å"racism†, Who create the facebook page to against DG Hong Kong store. The masses totally get in to fascination by media. J. Baudrillard(1995:85) think fascination is append on the happen is fading away, when the happen is disappear, people just only facing fascination. He also agree Media is a place of disappearance, because Media is a place to eliminate meaning, message and symbol. The third day on DG store issue, Apple daily present more then10000 protesters in font of the DG store, other daily newspaper had different number on the protester result around 10000, a lot of protesters, It really confuse us to know how many protesters in the actual situation. But the DG protest explodes to different media, TV, radio, Internet. The frequency of representation to increase many times over, the focus point form masses is shift to Are we need to attend the DG protest? The masses totally forget why apple daily need to take photo in font of DG store. Since the frequency of representation the second day of the protester had redoubled. Apple daily the tittle for fourth day was† When DG will apologize. †, media to drive masses request DG apologize, DG have no alternatively to provided press release about apologize for specific staff indiscretion. In that short-term Apple daily create an untrue speech to be a speech had more then 40000 people believed. Everything just a media using information technology create a simulation, simulation dominate our world, the between representation and objective, notion and object there has no any distinction. â€Å"We live in a world where there is more and more information, and less and less meaning. † J. Baudrillard(1995:98) proved Media montage numerous similar massages, a lot of them are without meaning, and media is leads masses to a lost area. Truth sneak into different shooting angle or retouching it will change to â€Å"effect† base on technology create a â€Å"truth effect†, media exploit these â€Å"effect† to attract masses or try to affect their judgment, Media is mislead the public with prevarication and deliberate falsehoods. â€Å"Seeing is believing† is can’t apply on nowadays news anymore. Besides they can pretense that turns into reality, Apple daily also is the first daily newspaper using 3d animation to represent news; They start it from the 3d pictures (picture x), in this few years they develop to 3d animation. They call that 3d animation news in â€Å"action news†. â€Å"Action news† that animations story are composite with different people information about the news, plus editor arrange and computer graphics try to fitting in with the story, to build up a lively and realistic way to present the â€Å"truth† they consider as, let the public can more understand to discuss about the topic. Even apple daily everyday will produce 10 to 15 news to â€Å"action news† but not every single news will adding with animations, normally they base on text characterization, then adding some information are hard to distinguish real from imitation. For example on â€Å"one action news† from 3/4/2010, compares the text version and the animation version, there had add many extra parts in the case like Beach dating, the defendant had take off victim’s clothes, the victim crying in font her mother and how the situation and expression when policemen search the defendant flat, those plot in text version haven’t any mention about, but they are the news plot form â€Å"action news†. (Reference 2) In fact, a lot information form the case haven’t explain really detail like background, but in â€Å"action news† had been explain really clear, How does the flat look like of the victim and the defendant, even floor and furniture in the flat, â€Å"action news† they present it all to the masses, compare other news daily information about the same news, had not mentioned any information about their flat. How apple daily know how their flat look like? How they know the victim must cry when she express to her mum. Obviously, â€Å"action news† had push picture represent news to an other level, It help media easier to arouse masses emotion, to cause masse consume, base on J. Baudrillard (1995:129)â€Å"†¦the original and the distinction between reality and representation vanishes. There is only the simulacrum, and originality becomes a totally meaningless concept. † Since original had be represent that is not truth any more, is just a concept. Now â€Å"action new† steps in to another level, using simulations to show â€Å"real†, Through our common sense to create the â€Å"real† they though, that is â€Å"hyper reality â€Å" They are deliberately to copy same as â€Å"real†, naturally masses start believe â€Å"hyper reality†, gradually masses forgot the truth. Along with media science and technology rapid development, nowadays media has different way to copy â€Å"real† or simulacra, like building, video, retouching and 3d animation. It increase human or media the confidence and ability to control â€Å"real†. Media and consume society operate our behaviour, When we look back at history, we just find out many no meaning behaviour or simulacra, we never find individual idea and original. Technology brings out human the power and desire control â€Å"real†. We step by step fall into hyper reality. In addition different government, structure and organization they got their own reason to hide the â€Å"truth† to the public. Now even a ordinary people represent him / her self in facebook. How many facebook user equal or more then how many simulacra, News and wedding are just only part of our life, but we are trapped beyond hope of rescue.

The Metamorphosis By Franz Kafka Essay -- Metamorphosis Kafka Essays

"The Metamorphosis" By Franz Kafka Throughout literary history, certain authors are so unique and fresh in their approach to the written word that they come to embody a genre. Franz Kafka is one such author; â€Å"Die Verwandlung† or â€Å"The Metamorphosis† is one of his works that helped coin the term â€Å"Kafkaesque.† Through this novella, Kafka addresses the timeless theme of people exploit-ing others as a means to an end. He demonstrates this point through showing that a family’s unhealthy dependence on the main character results in that character’s dependence on the family.   Ã‚  Ã‚  Ã‚  Ã‚  Kafka’s unorthodox beginning of â€Å"The Metamorphosis† reads as what would seem to be a climactic moment: â€Å"As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect.† The reader is henceforth bound to the story in search of the reason for and meaning of this hideous metamorphosis. Shortly thereafter, the reader may also notice that although Gregor is quite aware of his condition, given these bizarre circumstances he is not at all in the state of panic one might expect. On the contrary, the insect is frustrated that it cannot get out of bed to go to work! As Gregor tries to rouse himself from bed in his â€Å"present condition,† his observation that â€Å"he himself wasn't feeling particularly fresh and active† is macabre in its passive acknowledgment of the absurdity of his state (p. 855). This sets the tone for the remainder of the first chapter of the story. Grego r, a person typically not a hindered by â€Å"small aches and pains,† (p. 857) clings to his rational nature as he struggles with the slow-in-coming realization that he is more than â€Å"temporarily incapacitated† (p. 863).   Ã‚  Ã‚  Ã‚  Ã‚  The first chapter ends shortly after Gregor reveals his new form. The sight of the insect elicited an expected reaction; its mother understandably retreated aghast and in shock. Correspondingly, the chief clerk that had been sent by Gregor’s employer, scrambled in flight as he â€Å"had quite slipped from his mind† (p. 864). Gregor’s father was â€Å"relatively calm† (p. 865) until the chief clerk had completed a hastened retreat. Gregor’s father, spurred into action by this flight, consequently repelled the insect aggressively and injuriously back into the bedroom from which it had come.   Ã‚  Ã‚  Ã‚  Ã‚  The second chapter illustrates a family and a human-insect trying to adju... ... a perfectly normal thing to do.   Ã‚  Ã‚  Ã‚  Ã‚  Kafka uses a unique method of metaphor. He does not say, â€Å"Gregor is like a bug.† He does not say Gregor is bug in a traditional metaphor; rather he says Gregor is a bug – literally. The effect is dramatic, as the reader, by virtue of the absurdity of the literalness of situation, is swept-up in trying to stay footed in reality. The effect of this technique is that the reader continues throughout the story to ask the question: why? It is in this pursuit of ‘why’ that the reader sees Kafka’s message: Don’t treat people simply as a means, or life will have a way of turning it back on yourself. Through the transformation of Gregor, and the transformation of the family’s life, Kafka wants the reader to observe that despite Gregor’s metamorphosis into something very un-human, he remains the model of humanity when compared to his family. Not only did the family leech from Gregor, society itself seemed to call up on Gregor not as a person, but to serve as a tool to satisfy their needs. Once transformed, Gregor no longer served well in this capacity. Rather, he became the one in need, and he quickly became more of a burden than he was worth to them.

A business plan for Mr. Rentals

This is a business plan of the company called Mr. Rentals that started in 199, founded by Glen and Kerrianne Hickman and is based in Perth Western Australia in a suburb called Balcatta. The business is about renting appliances and electronics and house goods such as VCRs and TVs from their stores for a particular period of time. (Mr. Rental, n.d.).The pricing techniques that the company should use must depend on the demand for the electronic appliances in the area they are operating. Furthermore, they should also consider the brand and the model of the appliance they are renting and depending on that they should set the price at which it should be rented.Moreover, they must also consider the price of that particular appliance at which it is being sold in the market. This is because if they will charge a higher price to the customers, firstly their market would decline. Secondly, if the appliances would be available to the customers on high rates, they would prefer saving some money a nd buying the appliance themselves.The prices of the company are charging for its rentals vary from the range of the products that they offer and also on the number of days or months for which the customer wants to hire the appliance. Under the kitchen items, Mr. Rentals offers freezers, fridges and microwaves. The freezers available are large and medium chest freezers and upright freezers that cost $11, $9 and $ 13 per week. The company offers medium, larger, extra large and bar fridges that cost $13, $15, $19 and $8 per week while the microwave is available at $ 6 per week.Under the lounge items comes audio, DVD and VCRs, game consoles, set top boxes, TVs and TV stands. The prices of these items vary from home theater system for $14 and stereos for $10 while DVD players for $3, DVD recorder for $11, DVD and VCRs combo for $6 and VCRs for $2 per week.Under game consoles the play station 2 is for $7, PS3 for $23 and Xbox 360 for $16.   106cm LCD TVs for $30, 106cm Plasma TV for $3 5, 51cm flat screen TV for $5, 66cm LCD TV for $20, 68cm flat screen TV for $20 and 81cm LCD TV for $23, TV units for $5 and set top boxes for $6. Under laundry items are dyers and washers. Dryers are available at $8 and washing machines from $10 to $16.Under the office items come computers, data projectors, printers and desks. The computers are available at the prices ranging from $23 to $33, data projectors are for $150 and printers for $6 and desks for $5.To promote its business, Mr. Rentals should use an advertising and promotional strategy and it would be best if the company advertisers in magazines that are related to females or whose target market are the household women. Furthermore, they can also advertise in the magazines that are famous amongst the bachelors. This could bring attention of the prospective customers and they would get to know more about the offerings of the company.Besides that, Mr. Rentals can also develop promotional literature such as flyers, catalogues,   leaflets,  free samples,  ad newspaper,  etc. Other than this, Mr. Rentals can use search engine tools to drive traffic to their website, EZ-Mail list, EZ-Affiliate tools, EZ-Hit counter tools, etc. The best time to do these promotional activities is when the demand of the items is the most. For instance, there is a higher demand for the laundry items in the summers because children go out to play in summers and dirty their clothes and same is with the elders.The demand of the game consoles, lounge items such as TVs, VCRs and audio systems is most during the vacations. The demand for the kitchen items such as fridge and freezers is also higher in the summers therefore they should be promoted in the summers more than in winters or in any other season.Doing the SWOT analysis would give a clear view of the strength, weakness, opportunities, and threats of the company. Mr. Rentals promises free delivery within 24 hours that saves time of the customers and the company also has the offers online facility to place orders after which the company delivers, installs as well as demonstrates the appliance without any charges. Mr. Rentals also offers free services for the customers if they might have any complain or they might want any repairs or replacement of the appliance to be done.  Moreover, the company offers flexible agreement terms that can serve the customers well along with easy payments with several options such as direct debit, centre pay or credit card facilities. Mr. Rentals has the latest appliances available and they give the facility of up gradation to its customer with great package deals. These are all the strengths of the company and the company can benefit from it by maintaining this and also by adding some more facilities for the company.Weaknesses for the company can be types of deals it provides. If the company does not offer a wide range of deals or they do not have the brands available that suit the customers the most, their market wo uld decline.Therefore, sue to the competition existing in the market, they must ensure that they keep all the latest appliances in their stores. Opportunities for the company would be the deals that it offers. It must offer more and more interesting deals to attract the customers. However, a threat for Mr. Rentals would be the decreasing prices in the home appliances. If the electronic appliances manufactured by the companies are of lower prices, the demand for renting appliances would greatly reduce as people would prefer to buy the electronics instead.The results of the market research produced from the primary and secondary resources show that Mr. Rentals is quite popular amongst the customers. The primary data used is the company’s data that was available in the company and its website. Moreover, market research done through the surveys and questionnaires used tells about the likeliness of the customers for the electronic appliances and the deals offered by the company.Th e list of the products that the company is willing to sell is mentioned above in the paper. They basically deal with four categories of electronic appliance i.e. the kitchen, lounge, office and laundry items. The target needs of the company are realistic, achievable and sufficient to make a profit.To attract the target market, Mr. Rentals have a very good option of making allowance for seasonal factors such as in summers or during the holidays when there is a higher demand of laundry items in the summers and lounge items during the vacations. During such seasonal periods, the business can work to full operation.ReferencesMr. Rental. (n.d.).   Wanna read a bit about Mr. Rental’s History? October 27, 2008. Retrieved from: http://www.mrrental.com.au/home/index.php?id=32

Ryan Deluna. Independent Project. 1.Frequency Distribution

Ryan DeLuna Independent Project 1. Frequency distribution of a variable and bar graph of the same variable A frequency distribution table is used for arranging data values and counting the number of time each value appears in a dataset. They can be used for both qualitative and quantitative variables. For this data pool I decided to use the subjects’ marital status because it is a qualitative, nominal level variable. (Polit, 23) Frequency table results for racethn: Count = 972 racethn Frequency Relative Frequency Percent of Total Black, not Hispanic 795 0.81790123 81.790123 Hispanic 123 0.12654321 12.654321 White, not Hispanic 54 0.055555556 5.5555556 The table above is a frequency table that shows the relative frequency and the percent†¦show more content†¦The summary includes variance, mean, median, mode and standard deviation. As shown in the histogram majority of people in the data pool have a height of 62-68 inches. This is a symmetrical distribution seeing how close the mean and median are to each other. 3. Cross tabulation of two variables A cross tabulation is a two-dimensional frequency distribution of two nominal or ordinal variables that records the frequency of respondents that have the specific characteristics. These tables provide a wealth of information about the relationship between the variables. For an example I chose to use poverty levels and smoking to show how a contingency table can illustrate a frequency distribution. Poverty level is a nominal variable that will be the independent variable and the dependent variable will be smoking. The end table is a chi-square test and it is used to determine if the variables are unrelated. Contingency table results: Rows: smoker Columns: poverty Cell format Count (Row percent) (Column percent) (Percent of total) (Expected count) (Contributions to Chi-Square) Above poverty Below poverty Total No Count (Row percent) (Column percent) (Percent of total) (Expected count) (Contributions to Chi-Square) 127 (25.87%) (58.26%) (13.13%) (110.69) (2.4) 364 (74.13%) (48.6%) (37.64%) (380.31) (0.7) 491 (100%) (50.78%) (50.78%) Yes Count (Row percent) (Column percent) (Percent of

The Health Benefits of Coffee - 956 Words

The Health Benefits of Coffee An informative essay presented to Dr. Marianne Jennifer M. Gaerlan Department of English and Applied Linguistics De La Salle University In partial fulfillment of the requirements for ENGLCOM Term 1, AY 2012-2013 By: Divina Kristina S. Red V24B 14 August 2012 Have you ever questioned the existence of coffee or even wondered what it contains? Coffee is a drink that most people of today are familiar with and it is not just your average drink. Its popularity these days is associated with the different coffee shops that we can see today --- Starbucks, Coffee Bean or Seattles Best. Behind those cups, dont you marvel on what your body is taking? Coffee used to have a†¦show more content†¦Now that people know that coffee reduces the risk of having these diseases, it would be better for the people to drink at least one cup a day. There are more to coffee than just decreasing the risks of diabetes and cancers. Other research shows that compared to not drinking coffee, at least two cups daily can translate to a 25% reduced risk of colon cancer, an 80% drop in liver cirrhosis risk and nearly half the risk of gallstones (Kirchheimer, 2004). Also, a high intake of caffeine may be associated with a lower incidence and slower progression of Par kinsons disease (Weinberg, 2002). It is amazing to know that coffee, which was thought to be bad for our health, suddenly became good and healthy. Most people do not know what it could bring to our bodies. Drinking coffee actually lessens the likelihood of people getting cancer, diabetes, gallstones and Parkinsons disease. When I started drinking coffee, I actually fell in love with it because of its deliciousness. I started to go to coffee shops every time I study and I found it to be very helpful for me to concentrate. Now that I have found out how it helps my health, I was surprised and very happy to hear the good news. 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Coffee has been enjoyed for centuriesRead MoreDifferent Types Of Teas That Have Different Purposes For The Body Essay1446 Words   |  6 Pagesall have drank or tasted coffee and/or tea. Some people love the taste or the effects coffee or tea can have on our bodies. Coffee is very effective on the body, people drink coffee to help them get going every morning. There are several different types of teas that have different purposes for the body. Tea was first discovered when a dried leaf landed in Chinese Emperor Shen Nung’s bowl of water changing the color of it in 2737 B.C. (When was tea invented?, 2016). Coffee was discovered in Ethiopia

Racial Discrimination The Melting Pot Essay - 1181 Words

When one is asked to define the United States of America, many say it is the â€Å"melting pot† meaning different races, cultures and people come together as one. However, America being called the â€Å"melting pot† is a controversial issue because, even though there are many different races in America, racism still exists. Many years after the world war I and II, the country is still struggling with racial prejudice and discrimination. While there are laws that are put into place to protect employees or job applicant against racial biases, racial discrimination still plays a role in hiring decisions. In today’s world, racial stereotypes and discriminations are becoming less acceptable. Racial discrimination and harassment remain pervasive throughout the workplace, with 40% to 76% of ethnic minority employees experiencing at least one unwanted race-based behavior within a 12- to 24-month period (Harrell, 2000; Schneider et al., 2000). However, there are studies a nd experiences that show that racial stereotypes still exist and one area that is subjected but limited to racial stereotypes and discrimination is in the hiring process for jobs. For example, one study found that in the initial review of resumes, applicants were already at a disadvantage if their names suggested they were Black. The result showed that white sounding names were 50% more likely to receive a callback than applicants with black sounding names with resumes of similar quality. Moreover, resumes with higher qualityShow MoreRelatedAmerican Multiculturalism : How Discrimination1432 Words   |  6 Pages American Multiculturalism: How discrimination in the workforce is dispelling a famous myth in America The United States of America has been categorized by many individuals as the â€Å"melting pot.† The nation has acquired this name because is a country that is made up of an extensive variety of people from different cultures. 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The Struggles of the Other The apparent dominance of White-Europeans in America results in a common set

Ultraviolet and Visible Light Irradiation †MyAssignmenthelp.com

Question: Discuss about the Ultraviolet and Visible Light Irradiation. Answer: Introduction Queensland University of Technology or QUT is considered as one of the major university of Australia. This university claim itself to be the fastest growing university in the field of research of the nation. The courses provided by this university are in demand among various students which are from different regions of the world (Ragusa, 2017). Graduates of this university is inclusive of various rewards from different regions of the world. This university claims to provide experience to more than 50,000 students. This university has many awards in various domains like winning science, engineering which is considered to be local home for cube. This university claims to establish the world first creative for various faculties who are from different industrial background. They have invested a large amount of money in collaborative learning and provides an environment where collaborative research can be easily done. In the coming pages of the report a brief overview of the website of this university has been provided. After that a description has been given regarding the Queensland university of Technology (QUT) (Ewing and Thomas, 2012). Later on, main features of the website of this University has been provided. A brief analysis has been done regarding the positive and negative aspects of this website has been done. Two review has been done regarding the website of this university. After that an analysis has been done regarding the responsive of QUT in various modes like large display which is 1280x768 pixels, medium pixel 480x640 and 700x960 pixels in both the modes that is landscape and portrait orientation managrment, tiny display that is 200x320, 400x640 pixel which is available in both modes like landscape and portrait. Advantages and disadvantages of chrome device simulator has been provided. Five similar tools like Gridset, Wirefy, adobe edge inspect, gumby2, adobe edge flow has been dis cussed in details. Queensland University of Technology is one of the major university of Australia which provides global outlook and focuses on real world. This particular university claims to be fastest growing research university of the nation. The courses provided by this university are in high demand. The graduates of this university is inclusive of eight Rhodes scholars and out of this five are honored and rewarded in the last five years. The university is considered too ambitious and collaborative which mainly focuses on provided appropriate equipment for its students and graduates with proper skills which are needed to overcome for increasing issue and challenged world (Sarina, Waclawik, and Zhu, 2013). This university claims to transform the experience for its 50,000 students. It also places a premium on the accreditation of various international and national professional degrees. QUT has award winning science and Engineering center which is considered home to the cube. Cube is considered as th e worlds largest digital interactive space for learning and display. QUT claims to establish the worlds first creative faculty industries and this have invested a large amount in collaborative learning and provides an environment for interdisciplinary research. This organization claims to next generation leader in the industry, research and society. This can be only achieved by having new changes and development in the process of learning and teaching. This organization is designing itself in such a way that it can easily meet the needs of upcoming generation. QUT claims to have researcher, executive and staff members are considered to be leaders in their respective field. Queensland University of Technology (QUT) is a well-known public research university which is located in coastal city of Brisbane, belonging to state of Queensland which is located in Australia. QUT is also known as university for real world as the link with the university with proper teaching and research application. Various representative professional contributes a lot to develop or upgrade different courses, which helps in providing practical knowledge to some theoretical data (Christie and Misson, 2012). The academic staff from different education background provides consultation in different industries and also work on various projects which many times require involvement of various students. This ultimately led to increasing the knowledge of various students. Over the period of time the university has grown and has changed a lot. The university claims to have innovation right from the establishment of Brisbane school of arts in the year of 1849. The university claims to unders tand the capability of next generation leaders for decision making, leader for various business organization and citizens so that they can easily maintain the balance of sustainability for the upcoming generation of the world. This university is preparing itself to face the future challenges. The blueprint of this website is its institutional plan. Its blueprint also focuses on priorities and large strategies which is located at the center of the planning process (Sarina et al.,2014). The university focuses to encourage various students for encouraging and promoting research and engagement of student in various domains like science, engineering, maths and technology. QUT has some vision regarding the real world learning for 2020 outline of vision which clearly states that their aspiration for graduates and provides learning experiences which is consistent for proper identity for real world. Main features of the website The website of QUT that is Queensland University of Technology provides many features like study, research, industry, about the university, alumni, international students, news, professional development. In the study tab one gets an idea about the variety of studying opportunities like undergraduate study, postgraduate study, Phd and study related to it, events and many other study related to it. It also provides the option of scholarship, flexible study. The website of this university also provides online learning center (Vos, 2013). In the research tab following options are available like life as a researcher, list of research conducted by this university, scholarship which are available for a professional researcher. The university claims to promote integrity and ethics in all the research conducted by it. In the industry one can easily get following like partner with us in which an individual can easily work with the students and graduates. The university claims to have experts f or different industry where it offers commercial research, development at workplace and proper training. There is an about tab which provided on the website of this university where an individual can easily get an idea regarding this university and the people associated with it. There is another tab for international students where student from different countries can easily get an idea about their application. Scholarship is provided to international students who are excellent in their students. There is news tab where a student can easily get news about various topics lie alumni, business management, health, creative industries, health, science and engineering and other things related to students. Positive and Negative aspects of the website The website of QUT has some pros like by making use of responsive web design like user experience for its students, optimized SEO, proper and proper maintenance and it has cut the needed for mobile website of this university. A responsive website like QUT provides all the information by making use of various types of devices according to the requirement. Students from various educational background can easily access the same website through various device irrespective of its size. Responsive website mainly focuses on providing same look and feel on different devices. Responsive website is one of the important tool kit used by Google. With the help this method many websites can be easily accessed through mobile phones without affecting the resolution of display (Bean, 2014). There is no requirement of constantly updating the both mobile site and the main site of this university. Just having a change in one of the site will reflect the necessary changes on the main website. It will sav e the time and effort of the admin of this website and so there is no need of updating both the sites. It also saves the time of the students as they do not need to redirecting to separate website of this university that is QUT. Google considers redirection as a negative term as it increases the time needed for searching a content over the net. QUT website is flexible which allows students to access the website from various devices (Blunn, 2013). It also provides excellent interface for its students who access the website from different locations. This method is also taken to be cost effective as at the cost involved by single website various website can be easily accessed form a various range of devices. QUT website has some negative sides also like using of responsive web design increase up the loading time in many cases. In many cases it is seen that user or students transfers HTML/ CSS codes to various domains. In many cases images cannot be resized and can create a negative effect on the loading time of the website. The website does not give freedom to provide freedom to change various things like description of title and other contents which is available on the website (Chopin et al., 2012). The development time of this responsive website takes a longer time than normal website. Responsive website is generally designed in such a way that it can easily provide resolution as per the requirement of the user. Responsive web designing is considered to be a remarkable evolution in the field of web designing. It invites web designer from different regions of the world to take brand challenge and come up with new ideas (Demirel, Halic and Kockara, 2014). There are some cons aspects of t he responsive web designing which can be easily overcome by putting additional pressure on the planning and updating stage of the website. Review of this website Jourdan who is 21 years old pursuing law in this university has reviewed this university as definitely not the best and it needs improvisation in certain areas. He is about to give the final exam of at Queensland University of Technology. The lectures provided by professors are not updated and they need updating from the previous years. The university has a word technology associated with its name. On the contrary the lectures provided by this university is unwatchable due to low quality of equipment provided by it. Jinda who is 20 years old guy pursuing engineering has reviewed this university that it needs some modifications. Lectures does not teach the basic regarding the lectures and theories provided by this university. He states that it provides friendly, warm lectures and tutors, it provides great non-circular support. It has some negative aspects like they follow old case studies, their curriculum is not updated with requirements for students for marketing. Chrome device simulator is generally taken to be very fast and it provides an environment where setup is easy. It is generally used for analyzing the nature of an application. The ultimate goal of simulator is to provide a safe environment for different devices. It also helps in analyzing the unexpected behavior of an application (Rainer et al., 2012). Browser simulator like chrome device simulator is used for simulating the environment of the browser. It is required for analyzing the function of a particular website until and unless it is required for device testing. The main advantage of simulator is that it is low price and in many cases it is found to be completely free. In many cases it is not possible to purchase the required device in short period of time then the testing is performed on the simulator. Simulators are considered to be the simplest of all the available client software which runs on machine they have reduce time in comparison to real time device which is connecte d to a local network or in the cloud database and so it can be concluded that it is a fast method or technique (Moskal et al.,2013). On google chrome simulator one can easily simulate situation which are very tough to create on real device. If someone wants to test the method or technique of running the application, then the device is running on low battery then it can be easily updated on the simulator. Testing on google simulator is very simple and easy, the user just need to download the respective software and followed by installation and things is ready for testing. Problem of capturing screen shots over the simulator is considered to be easy. There are large number of devices which are available in market and it is very hard to purchase all the them or to make choice among them. Simulators are used for testing when testers are not confident for making choice regarding the mobile device in which they should invest. When testing is done on emulator or simulator then it can result in creating false impression for the users. With simulators the developer is not testing on the same platform and network which is provided by the student. Even if the testing is perfect then also cannot be sure that the data is applied to real devices (Imai and Takeichi, 2015). Another disadvantage of simulator is the hardware and software feature of supported device which acts as an emulator in the various version of OS. Simulators are not generally updated to act in various version of operating system. Simulators are not designed to reflect various new devices which are available in market. Chrome device simulator is not considered as the hardware requirement of file. The outcome of simulator is very hard to check incomplete availability of data which contain important information. Simulators cannot be properly simulating the proper color of display of devices when the device is being operated in sunlight or in black (Mikowski, and Powell, 2013). Emulators run according to the environment of the operating device. In comparison to mobile emulators which runs on PC real handset are considered to have limited resource. Simulators which are not connected to mobile networks does not support interoperability testing. Similar Tools for testing and RWD of web pages Apart from google simulator there are many simulators which are available in market that are Gridset Wirefy Adobe Edge Inspect Gumby 2 Adobe edge reflow Gridset: Gridset provides a platform where web designers and developers can easily design prototype and can build responsive layouts for its projects. In this tool user can easily create the type of grid which is needed or required. Wirefy: Wirefy tool is required for responsive web designing and this can be achieved by some knowledge of CSS and HTML. Wirefy tool is a collection of HTML templates and snippet which works on the idea that browser can be easily resized across various devices. Adobe Edge Inspect: This tool provides a platform where an individual can easily make overview of this presentation of the corresponding responsive website. This tool eliminates the need of several devices to have a view on the different available platforms. Gumby 2: Gumby2 is a responsive web designing which is built with power CSS preprocessor. It can be downloaded and customize according to the need or requirement. It has a collection of tools for grids, forms, toggles and switches related to it. Adobe Edge Reflow: This is one of the tools which makes it possibility of visual design of a website. Reflow actually converts Photoshop files into a HTML and CSS and then the adjustment is done using breakpoint in reflow. Conclusion From the above discussion it can be easily concluded that Queensland University of technology is a well-known university of Australia. The university claims itself as one of the fastest growing university in the field of research. Courses provided by this university are at high demand among the different students which work from various regions of the world. This particular university provides experience to more than fifty thousand students. The university claim to provide awards in different domains like science, engineering. QUT have invested a large amount of money in things like collaborative learning and creates a platform where research related to it can be easily done. In the above pages of the report a brief overview and description has been given which is followed by the brief description of this University. Main features of the website of this university has been given. A proper analysis has been done regarding the positive and negative sides of the website of this universi ty that is QUT. Two review of the students who are pursuing respective courses in this university has been done. After that an analysis has been done regarding the responsive of QUT in various modes like large display which is 1280x768 pixels, medium pixel 480x640 and 700x960 pixels in both the modes that is landscape and portrait orientation, tiny display that is 200x320, 400x640 pixel has been done. Pros and Cons related to the website of this university has been provided. Five tools which are similar to chrome like like Gridset, Wirefy, adobe edge inspect, gumby2, adobe edge flow has been discussed in the above pages of the report. A list of recommendation has been provided regarding the website of Queensland University of Technology. Recommendations There are certain number of recommendation which can be given to the website of this QUT university. Time of loading for this website must be improved so that user does not face any issue regarding it. Some option should be provided where an admin can easily make changes regarding tittle description and other matters can be easily change. Some negative aspects of the website like responsive web design which can be simply overcome by putting stress on the planning and updating stage for this given website. Pictures which are stretched cannot be simply resized which also puts a negative impact on the time of loading for this university. References Bean, C., McAllister, I., Pietsch, J. and Gibson, R.K., 2014. Australian election study, 2013.Computer file]. Canberra: Australian Data Archive. Blunn, G.W., 2013. Four station knee simulator wear testing comparing titanium niobium nitride with cobalt chrome.Journal of Bioengineering Biomedical Science,3(03). Chopin, L.K., Seim, I., Walpole, C.M. and Herington, A.C., 2012. The ghrelin axisdoes it have an appetite for cancer progression?Endocrine reviews,33(6), pp.849-891. Christie, F. and Misson, R. eds., 2012.Literacy and schooling. Routledge. Demirel, D., Yu, A., Halic, T. and Kockara, S., 2014, May. Web based camera navigation for virtual pancreatic cancer surgery: Whipple surgery simulator (vpanss). InInnovations in Technology Conference (InnoTek), 2014 IEEE(pp. 1-8). IEEE. Ewing, S. and Thomas, J., 2012. CCi digital futures 2012: The Internet in Australia. Imai, Y. and Takeichi, K., 2015, September. Development and evaluation of adobe flash based cpu scheduling simulator executable on major multiple web browsers. InIntelligent Networking and Collaborative Systems (INCOS), 2015 International Conference on(pp. 149-155). IEEE. Mikowski, M.S. and Powell, J.C., 2013. Single page web applications.B and W. Moskal, S., Kreider, D., Hays, L., Wheeler, B., Yang, S.J. and Kuhl, M., 2013, October. Simulating attack behaviors in enterprise networks. InCommunications and Network Security (CNS), 2013 IEEE Conference on(pp. 359-360). IEEE. Ragusa, A.T., 2017.Queensland University of Technology. Rainer, B., Lederer, S., Mller, C. and Timmerer, C., 2012, August. A seamless Web integration of adaptive HTTP streaming. InSignal Processing Conference (EUSIPCO), 2012 Proceedings of the 20th European(pp. 1519-1523). IEEE. Sarina, S., Waclawik, E.R. and Zhu, H., 2013. Photocatalysis on supported gold and silver nanoparticles under ultraviolet and visible light irradiation.Green Chemistry,15(7), pp.1814-1833. Sarina, S., Zhu, H.Y., Xiao, Q., Jaatinen, E., Jia, J., Huang, Y., Zheng, Z. and Wu, H., 2014. Viable Photocatalysts under Solar?Spectrum Irradiation: Nonplasmonic Metal Nanoparticles.Angewandte Chemie International Edition,53(11), pp.2935-2940. Vos, T., Flaxman, A.D., Naghavi, M., Lozano, R., Michaud, C., Ezzati, M., Shibuya, K., Salomon, J.A., Abdalla, S., Aboyans, V. and Abraham, J., 2013. Years lived with disability (YLDs) for 1160 sequelae of 289 diseases and injuries 19902010: a systematic analysis for the Global Burden of Disease Study 2010.The Lancet,380(9859), pp.2163-2196.